.png)
.png)
Signature branding
Boutique
REBRANDING FOR A BOUTIQUE ALTERNATIVE WELLNESS BRAND
Boutique alternative wellness brand client. Málaga, 2026
ART DIRECTION
Brand direction begins with a central decision: to move away from the repetitive visual conventions of the sector and build a distinctive identity. A visual language rooted in the tectonics of stone and the polished forms of spheres: ancestral in its materiality, contemporary in its form.
VISUAL IDENTITY
The visual identity is built as a symbolic system in which every element responds to an art direction decision. Stone and spheres create a tension between ancestral materiality and digital language.
NAMING: Estrato Simbólico refers to the layers of consciousness and their process of revelation.
POSITIONING: Ancestral Regression Hypnosis from a contemporary perspective, removed from the conventional codes of wellness.
BRAND VOICE: A language based on silence, suggestion, and symbolism.
STORYTELLING: Consciousness, like the Earth, is formed in strata that are revealed throughout the regression process.
COPYWRITING: Sanskrit and symbolic elements create a distinctive language that invites the audience to complete the meaning.
LOGOTYPE: The concept of strata is translated into a geometric structure crossed by a vertical line and circular forms. Black represents primordial space, while yellow introduces the tectonic dimension.
SOCIAL MEDIA
EDITORIAL SYSTEM
Social media was designed as an extension of the brand identity, creating a recognizable editorial system through composition, typography, color, and graphic elements.
instagram profile design
Reels
Art direction applied to audiovisual language through typography, motion graphics, and symbolism.
Posts
The posts build a cohesive editorial system aligned with the brand identity, combining composition, light, typography, and symbolic language.
Carousels
The carousels turn complex concepts into cohesive editorial sequences, combining narrative, visual continuity, and art direction.
