Immersive Web

Boutique

3D IDENTITY IMMERSIVE EXPERIENCE

Signature brand client. Croatia, 2025.

CONCEPT

The project explores the evolution of a visual identity from its graphic construction to an immersive digital experience.

VISUAL IDENTITY

The visual identity is created through visual exploration and prompt engineering with AI Firefly. The idea was to conceive a geometric structure capable of communicating the core concept of Penteracto: a figure that can be conceived but not constructed.

The resulting faceted geometry became the foundation of the visual identity. The logo is abstracted from it, and from its planes, axes, and geometric relationships, the entire three-dimensional language of the brand is developed.

3D DEVELOPMENT

The logo is created in 2D as an SVG and subsequently transformed into a three-dimensional piece through extrusion modeling in Cinema 4D.

The materiality is developed in Substance 3D.

The logo animation is developed in After Effects and adapted for digital integration using Lottie.
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MIRADA EN 3D

Rotar · Acercar · Explorar

INTERACTIVE EXPERIENCE

Development of an interactive 3D experience using React Three Fiber and Three.js, integrating the logo as a navigable element within a human-scale digital spatial environment, designed for immersive navigation. It can be used as a catalog or showroom; the possibilities are endless.
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Additionally, we experimented with Suno to create brand music; a subtle sphere moves in the bottom right corner so you can listen to it and also turn it off.

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